“Psychohistory was the quintessence of sociology; it was the science of human behavior reduced to mathematical equations. The individual human being is unpredictable, but the reactions of human mobs, Seldon found, could be treated statistically.”

― Isaac Asimov, Second Foundation


Over the last 15 years, my career has been along the key theme of helping machines understand humans, and bringing these technologies into products that impact our lives in a meaningful way.

I started programming computers in middle school and tinkering with robotics came shortly after. After completing an undergraduate degree in electrical engineering, I started at the MIT Media Lab working on the first generation of wearables. In the mid/late 2000s, my research and projects focused on modeling human voice and conversational dynamics. In 2008, I led one of the largest studies at the time, using mobile phones as digital exhaust— to help understand the diffusion of political opinions, music trends and health behaviors by instrumenting an entire community (an MIT student dorm) for a year. Along the way, my colleagues & I won the DARPA Red Balloon challenge— in 9 hours.

This research led me to start We provide high-quality, on-demand emotional health support that spans coaching, self-care and tele-psychiatry, within 60 seconds. We combine a nationwide medical practice with AI & automation, from the ground up to deliver an industry leading experience— access in 60 seconds, clinical outcomes that exceed leading studies and scalability that far exceeds traditional care. today is one of the leaders in on-demand behavioral health, and offered as an employee health benefit in the US, and internationally. After 6 years as Founder/CEO, I recently moved to a CTO role.

At, we have built one of the largest mental health repositories of its kind— combining over 600 billion hours of behavior data, with 1.5 million symptom assessments, and all the information about what users talk to their clinicians about, how they get treated, and what medications work for them. We’ve recruited an incredible team, built industry-leading machine learning models, a patent portfolio and validated our approach in 20+ research studies with leading US academic institutions like UCSF and Partners Healthcare.




Social sensing for epidemiological behavior change
A Madan, M Cebrian, D Lazer, A Pentland
Proceedings of the 12th ACM international conference on Ubiquitous Computing, 2010

Time-critical social mobilization
G Pickard, W Pan, I Rahwan, M Cebrian, R Crane, A Madan, A Pentland
Science 334 (6055), 509-512, 2011

Sensing the" health state" of a community
A Madan, M Cebrian, S Moturu, K Farrahi
IEEE Pervasive Computing 11 (4), 36-45, 2012

Social sensing: obesity, unhealthy eating and exercise in face-to-face networks
A Madan, ST Moturu, D Lazer, AS Pentland
Wireless Health 2010, 104-110, 2010

Pervasive sensing to model political opinions in face-to-face networks
A Madan, K Farrahi, D Gatica-Perez, AS Pentland
International Conference on Pervasive Computing, 214-231, 2011

Vibefones: Socially aware mobile phones
A Madan, AS Pentland
Wearable Computers, 2006 10th IEEE International Symposium on, 109-112, 2006

Mobile‐IT Education (MIT. EDU): m‐learning applications for classroom settings
M Sung, J Gips, N Eagle, A Madan, R Caneel, R DeVaul, J Bonsen, ...
Journal of Computer Assisted Learning 21 (3), 229-237, 2005

Socialcircuits: the art of using mobile phones for modeling personal interactions
I Chronis, A Madan, AS Pentland
Proceedings of the ICMI-MLMI'09 Workshop on Multimodal Sensor-Based Systems ..., 2009

Modeling Social Diffusion Phenomena using Reality Mining.
A Madan, A Pentland
AAAI Spring Symposium: Human Behavior Modeling, 43-48, 2009

GroupMedia: distributed multi-modal interfaces
A Madan, R Caneel, AS Pentland
Proceedings of the 6th international conference on Multimodal interfaces ..., 2004

Voices of attraction
A Madan, R Caneel, A Pentland, 2004

Perception of social interest
A Pentland, A Madan
Proc. IEEE Int. Conf. on Computer Vision, Workshop on Modeling People and ..., 2005

Towards socially-intelligent wearable networks
A Madan, R Caneel, A Pentland

Sensing the Health State of our Society
A Madan, M Cebrian, S Moturu, K Farrahi, A Pentland
IEEE Pervasive Computing, Special Issue on Large-Scale Opportunistic Sensing ..., 2011

Mob. Media: A Mobile Phone Platform for Computational Social Science
A Madan, AS Pentland

Mobile-IT Education (MIT. EDU): m-learning applications for classroom settings
R DeVaul, N Eagle, M Sung, R Caneel, J Bonsen, A Pentland, A Madan, ...
Journal of computer assisted learning, 229-237, 2005

Thin slices of interest
AP Madan
Massachusetts Institute of Technology, 2005

Identifying close friendships in a sensed social network
RO Oloritun, A Madan, A Pentland, I Khayal
Procedia-Social and Behavioral Sciences 79, 18-26, 2013

Sensing the'Health State'of our Society
A Madan, M Cebrian, S Moturu, K Farrahi, AS Pentland
Institute of Electrical and Electronics Engineers, 2011

Mobile sensing technologies and computational methods for collective intelligence
DO Olguín, A Madan, M Cebrian, AS Pentland
Next Generation Data Technologies for Collective Computational Intelligence ..., 2011

Social evolution: Opinions and behaviors in face-to-face networks
AP Madan
Massachusetts Institute of Technology, 2010

Reality mining and personal privacy
A Madan, BN Waber, M Ding, P Kominers, AS Pentland
Proceedings from Engaging Data: International Forum on Management of ..., 2009

Social signaling: Predicting the outcome of job interviews from vocal tone and prosody
V Soman, A Madan
IEEE International Conference on Acoustic, Speech and Signal Processing, 2009

Reality Mining: The End of Personal Privacy
A Madan, B Waber, M Ding, P Kominers, A Pentland
Proceedings of 1st Engaging Data Forum, 2009

GroupMedia: Using wearable devices to understand social context
A Madan, R Caneel, A Pentland, 2004

Change in BMI accurately predicted by social exposure to acquaintances
RO Oloritun, TBMJ Ouarda, S Moturu, A Madan, AS Pentland, I Khayal
PloS one 8 (11), e79238, 2013

Mobile Sensing to Model the Evolution of Political Opinions
A Madan, D Lazer, A Pentland
Technical Report, 2010

A negotiation advisor
A Pentland, J Curhan, R Khilnani, M Martin, N Eagle, R Caneel, A Madan
ACM Symposium on User Interface Software and Technology, 2004

Physical analytics to model health behaviors
A Madan
Proceedings of the 2014 workshop on physical analytics, 1-1

Evolution of social encounters in ad-hoc mobile face-to-face interaction networks
RO Oloritun, A Madan, A Pentland, I Khayal
Social Informatics (SocialInformatics), 2012 International Conference on ..., 2012

A Negotiation Analyzer
A Pentland, J Curhan, R Khilnani, M Martin, N Eagle, R Caneel, A Madan, 2004




  • 2016 - World Economic Forum Technology Pioneer

  • 2014 - Top 10 Most Innovative Companies in Healthcare

  • 2014 - 100 Most Creative People by FastCompany

  • 2012 - Janssen Alzheimers Challenge - Overall winner, Prize $200,000

  • 2011 - SXSW Startup Accelerator - Category Winner

  • 2011 - Sanofi Aventis/Health Human Services Data Design Diabetes Challenge Diabetes- Overall winner, Prize $130,000.

  • 2009 - DARPA Red Balloon Challenge— Winning team out of 4300 competitors across the US, completed 9-day challenge in less than 9 hours. Prize $40,000. Featured on Colbert Report, invited to DARPA HQ in Washington DC.

  • 2008 - MIT 100k Entrepreneurship Competition-  Second place in the Mobile track (SocialSense) US $11,500 prize

  • 2008 - Venture Capital Investment Competition - Only non-MBA finalist

  • 2005-06 Highlands and Islands Enterprises Fellow, Inverness, Scottish Highlands. Founding Fellow, US $75,000 fellowship

  • 2004 MIT 1k Entrepreneurship Competition Category Winner (iMetrico) US$ 4000 award

  • 2004 MIT Enterprise Forum- Team Award for Most Visionary Research Demonstration

  • 2003 Pune University, India -Motorola Medal for Academic Excellence, one of over 1000 engineering graduating seniors

  • 2003 & Before- Numerous engineering awards for undergraduate projects, student robot competitions and technical papers at IIT Mumbai and Pune University, India